Two separate reports released within the past week on electronic banking and giving patterns underscore the shifting preferences among adults when it comes to their finances.
Last Thursday, the Pew Internet & American Life Project released its Real Time Charitable Giving report, which shows 1 in 5 American adults have made a charitable contribution through a website and nearly 1 in 10 have done the same via mobile phone text. On Monday, global accounting giant PricewaterhouseCoopers LLP projected digital systems will become the preferred method for banking by adults by 2015, according to a Bloomberg news report. That's based on a PwC-led study of more than 3,000 banking customers worldwide.
This shift to embrace electronic financial tools isn't new and it isn't going away. The takeaways for churches are many. A year ago, Brian Kluth explained the seven reasons churches should offer e-giving options now. At least two church leader discussion boards recently carried threads about e-giving as a percentage of total giving, with many indicating the electronic options represent anywhere from 10 percent to as high as 30 percent of their weekly collections.
As 2012 unfolds, what's the split between e-giving and more traditional methods, such as checks and cash, at your church? How is that split changing your church's thinking, if at all, about how tithes and offerings are collected?
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