Facebook Live is so simple to use, and Facebook’s algorithm pushes it right into everyone’s newsfeeds. Here are four ways leaders can leverage Facebook Live:
1. Give Behind the Scenes Sneak Peeks
People want to know what your staff meeting looks like. They want to see how your desk looks when you’re preparing a sermon. They want to see how you journey around the church campus on Sunday mornings.
2. Show People Your Home Life
Whenever I post a picture or video with my house or family in it, people seem way more interested in it. Do you know why? People want to see your home life. I’m not saying you show them every little detail of your life, but walk around your house and show them some things that make your house unique.
Show people what it’s like to live your life. People find it endearing, and they want to follow you more as a result.
You can teach people so easily on Facebook Live. Give a devotional. Give a recap of your sermon. Expound upon a factoid from a text you preached, but didn’t have time to explain it in the sermon.
My friend, and fellow Chattanooga pastor, Micah Fries, recently started doing this, and I really like it. He holds a Q&A on Tuesday afternoons with his church members. See how Micah does this on his church’s Facebook page.
Jeremy Roberts is the lead pastor of Church of the Highlands in Tennessee, an adjunct professor at Liberty University and Midwestern Seminary, and an author of several books.
This post was adapted from an article that first appeared on JeremyRoberts.org. Used with permission.
For information on church IT strategies and solutions, check out Church IT by Nick B. Nicholaou.
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