Hey, Fletch: How Can We Fix Our New Giver Email?
Tips for making your emails to new donors effective and accessible.
Hey, Fletch: How Can We Fix Our New Giver Email?
Image: Rayi Christian Wicaksono / Unsplash

In this biweekly column, longtime executive pastor and XPastor.org founder David Fletcher takes on readers’ questions about finances, staffing, communications, and more. Submit your questions using the subject line "Hey, Fletch" to editor@churchlawandtax.com.

Our new giver email is a mess. I clicked on a link and got a “404—Page Not Found” message. The fonts are strange. Help!

An email to a new donor needs to be pristine. This is how newcomers see you! I’d suggest that you get an editor to hone the text. Then place that text in one master document. Select all and change the typeface to the same font and size. Check and double-check all the links. A 404 happens when the link goes to a non-existent page.

We recently got a quote from a company that had this link: “Click here to see that we are Number 1 in the industry!” When I went to the review by an independent company, the firm was rated number two. Oops, so much for bragging (and not checking links)!

A new donor email should be reviewed every six months. Check the text to make sure it’s fresh and up-to-date. Input the latest ministry story. Click all the links! Then copy the text all at once to your email. Different fonts happen when you copy from multiple sources.

This content is designed to provide accurate and authoritative information in regard to the subject matter covered. It is published with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. "From a Declaration of Principles jointly adopted by a Committee of the American Bar Association and a Committee of Publishers and Associations."

Due to the nature of the U.S. legal system, laws and regulations constantly change. The editors encourage readers to carefully search the site for all content related to the topic of interest and consult qualified local counsel to verify the status of specific statutes, laws, regulations, and precedential court holdings.

Subscribe

If you found this article helpful, subscribe to ChurchLawAndTax.com for access to more articles like this one.

Recent Posts
Subscribe to Church, Law & Tax
ChurchSalary

Receive a customized salary report for up to 18 different ministry positions. Learn how your church should compensate based on size, budget, location, and employee work experience.

Church Board Guide to a Child Sexual Abuse Prevention Policy

Church Board Guide to a Child Sexual Abuse Prevention Policy Subscriber access only

Church leaders and boards can take relatively simple, yet effective steps to reduce the likelihood of child sexual abuse.
Planning a Church Building Project

Planning a Church Building Project Subscriber access only

Learn about zoning laws, property sales, church construction, financing, and more.