How to Improve Giving
How to Improve Giving
Ways you can make it easier for donors in difficult times.

Times of economic recession often result in reduced contribution revenues for many churches and nonprofit organizations. Here are some tips for improving charitable giving and other revenues, even in difficult times.

Make appropriate adjustments to your church's cost structure, and then explain the need to your members. Loyal and faithful donors who are able will respond to credible appeals, so long as they believe the ministry is practicing sound stewardship over the resources it has. Donors want to be reassured that their church is spending money prudently and on the essentials.

Publicly demonstrate financial integrity. If your church is accredited by a financial accountability oversight group, such as the Evangelical Council for Financial Accountability (ECFA), make that fact a prominent part of your public communications and solicitations. Include a description of the significance of the accreditation and information about the standards of the accrediting body. If your church is not accredited by such a group, pursue accreditation. Also, have a highly qualified auditing firm perform an independent audit, and publicize the fact that your church's financial statements have been independently audited. In challenging financial times, if donors perceive any hint that an organization or its leaders are operating without integrity, donor loyalty will erode rapidly.

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Posted: November 2, 2009
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