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Future Opportunities and Challenges for Online Giving
Increasing demands for online giving increases the possibilities for fraud.

As the new EMV system becomes the standard, changes are coming for online and other "card not present" purchases.

"EMV is really a liability shift for the 'card present' environment only," says Jennifer Seebock, marketing coordinator for BluePay, a payment processor that also provides credit card machines for churches. "The new cards will make it difficult for fraudsters to clone. Unfortunately, due to this technology, fraud will shift to the 'card not present' environment—basically, online purchases or donations."

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