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Notes & Numbers, June 2016

Reach Young Adults With Giving Apps

Tithe.ly is one of a handful of apps leveraging [the] spending behavior [of millennials] for the good of the church. Pushpay, which about 3,000 congregations employ, works similarly; worshipers decide whether to donate to a general budget or a specific program the institution designates. Another, EasyTithe, features a text-to-give option. It also provides technology for a Square-like credit card reader to await the faithful in church lobbies. Regardless of which app a congregation chooses, the point is convenience … . Churches using tithing apps report they see more donations, more often, from more people.
—Bloomberg Businessweek

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