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Notes & Numbers, October 2017

What Motivates People to Give

TheRocketCompany.com cites three key motivators for giving—and offers suggestions on how to tap into each one:

1. Some people are motivated by needs. A clear need drives a lot of donors … . It's why people are moved when a natural disaster strikes and destroys a home. When they see a kid with no clothes or toys, they respond. It has nothing to do with a vision. Needs are practical. Needs are tangible. Needs are attention-grabbing.

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