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Protecting the Church's Name

Names and trademarks are good stewardship. Here's how to do it.

Pastors are aware of the value of the property a church owns, such as its land, buildings, and vehicles. But just as significant as tangible property is the intellectual property that a church owns. Intellectual property begins with the name of the church, and encompasses the name or brand of various programs of the church, and even products that the church creates, such as worship music, sermons, Sunday school curriculum, and Bible studies.

Relational stewardship is a paradigm for business and ministry stewardship. In life, we name our children, pets, voluntary associations, and businesses, and in ministry, we name our churches, activities, and programs. At a personal level, most church leaders can teach and preach effectively on the truth that "a good name is more desirable than great riches" (Proverbs 22:1, NEW INTERNATIONAL VERSION), but few will list their church's name ...

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  • June 25, 2014

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