Many churches look forward to a year-end giving bump to help make up for a budget shortfall.
An end-of-year giving project can help maximize a bump up. It also can encourage long-term giving to avoid an overdependence on future Decembers.
"When it comes to generosity, we tend to leave story behind and rely on other motivations such as tradition, ‘ought to,' and unhealthy manipulation," says Brad Leeper, author of the eBook, So Much More, and principal of "generosity development" firm Generis. By sharing stories of God's mission and personal narratives of giving, church staffs can encourage their congregations to consider the place of regular generosity in their own stories.
Here are four things to keep in mind as you plot the story of your end-of-year giving project:
Communicate your project
The end of the year is a strategic time to encourage your congregation ...