There are more options for communication today than ever before. Church leaders may feel overwhelmed by the sheer number of them and therefore not use them, and miscommunication often ensues when a church does not have a comprehensive communication strategy that includes many communication methods.
People also have different preferred methods of communication, so reaching each person can be difficult. This is another reason church leaders need to strategically implement a communication strategy that addresses a variety of fronts.
Some methods of communication to implement in a communication strategy are:
1. The Weekly Bulletin
The weekly bulletin is often the first line of offense for communicating effectively. Include a few essential announcements in them each week about what’s coming up. Also, promote your other avenues of communication in the bulletin, including your website and social ...