Norwood Davis is the chief financial officer at 12Stone Church—a thriving multicampus congregation in the Atlanta area. In the articles “Follow the Data” and “A Usable Metric for Any Church,” Davis, along with other financial experts, shared insights about collecting and analyzing financial and demographic data. In this article, we asked Davis to share the best ways to use this data for effective reports that help with financial decisions.
12Stone is known as a church that uses dashboard and metrics effectively in financial reports. Why is that?
A few reasons. First, all the time we're tweaking and adjusting our reports, adding new metrics or taking away metrics that are no longer relevant. We're constantly trying to improve our reports and reporting.
Second, it's a team effort. I'm designing a lot of our dashboards and oftentimes my name is on ...