3 Tips for an Effective Communication Strategy

Start making a plan today.

In the last few weeks, members of our church have given testimonies about how they found our church, why they came to visit, and the reasons they decided to stay. It’s been fun and encouraging to listen to people talk about the church I love—and to hear parts of my own story in what they have to share.

According to a Faithlife blog post, the main five ways people find churches are:

  1. Church websites
  2. Community events
  3. Word-of-mouth
  4. Social media
  5. Location
  6. I’ve heard these five ways repeated over and over in the testimonies given at our church, and you’ve likely heard them as reasons for someone checking out your own church, as well.
  7. The encouraging thing about this list is that your church has some control over these factors. While it might not be easy to move your church building to a new location, you can work on your website and social media accounts, host or attend community events, and equip your members with ways to spread the news about your church.
  8. The downside to this list is that four out of the five ways to find a church deal with communication. And if you’ve been in ministry for any amount of time, you know how difficult communication can be.
  9. So how can your church office create an effective communication strategy? Here are three quick tips to get you started.
  10. Create a plan. Sometimes our strengths can also become our weaknesses. You’ve seen the youth pastor who goes to a conference and comes back full of ideas and energy—and then a month later, nothing has changed. Don’t let that happen. Before you start implementing any new communication ideas, it’s important to sit down, do the “boring” work, and come up with a good plan. A good plan includes deciding the tasks that are most important, assigning work to the right people, deciding on dates for the items that need to be done, and creating some form of accountability around your project.
  11. Consider your audience. Who are the people who go to your church, and who are the people you are trying to invite? Make sure you write all your communications to these specific people. If you know younger audiences are following you on social media, then be sure to focus on young adult and family events on your social media accounts. If you have an event coming up for those who are 50 or older, make sure to communicate that event in ways that audience will be most likely to see the information.
  12. Build trust with your community. In the end, the goal is that your church community will see your communication and will want to take action and join in your events. People are most likely to come to your church if they feel like it’s a community they can trust, so be sure to create a feeling of trust in your communication style. Use a warm, approachable style so your writing sounds more like a conversation and less like a memo. But most importantly, only share what you should be sharing. If you want to share testimonials or prayer requests, be sure you are doing it in a way that is helpful, not harmful, to your members.
  13. Start your church communications plan today.

This content is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. "From a Declaration of Principles jointly adopted by a Committee of the American Bar Association and a Committee of Publishers and Associations." Due to the nature of the U.S. legal system, laws and regulations constantly change. The editors encourage readers to carefully search the site for all content related to the topic of interest and consult qualified local counsel to verify the status of specific statutes, laws, regulations, and precedential court holdings.

ajax-loader-largecaret-downcloseHamburger Menuicon_amazonApple PodcastsBio Iconicon_cards_grid_caretChild Abuse Reporting Laws by State IconChurchSalary Iconicon_facebookGoogle Podcastsicon_instagramLegal Library IconLegal Library Iconicon_linkedinLock IconMegaphone IconOnline Learning IconPodcast IconRecent Legal Developments IconRecommended Reading IconRSS IconSubmiticon_select-arrowSpotify IconAlaska State MapAlabama State MapArkansas State MapArizona State MapCalifornia State MapColorado State MapConnecticut State MapWashington DC State MapDelaware State MapFederal MapFlorida State MapGeorgia State MapHawaii State MapIowa State MapIdaho State MapIllinois State MapIndiana State MapKansas State MapKentucky State MapLouisiana State MapMassachusetts State MapMaryland State MapMaine State MapMichigan State MapMinnesota State MapMissouri State MapMississippi State MapMontana State MapMulti State MapNorth Carolina State MapNorth Dakota State MapNebraska State MapNew Hampshire State MapNew Jersey State MapNew Mexico IconNevada State MapNew York State MapOhio State MapOklahoma State MapOregon State MapPennsylvania State MapRhode Island State MapSouth Carolina State MapSouth Dakota State MapTennessee State MapTexas State MapUtah State MapVirginia State MapVermont State MapWashington State MapWisconsin State MapWest Virginia State MapWyoming State IconShopping Cart IconTax Calendar Iconicon_twitteryoutubepauseplay