One of the key metrics of financial giving in a church is per member giving: What is the average giving per member or per attendee? Per member giving is often masked by fluctuations in attendance and membership. The most effective measure is to calculate the average giving per member.
Churches with increased giving per member have seven dominant characteristics. These seven traits are becoming even more important as Millennials enter in our churches in greater numbers.
1. Increased emphasis on belonging to a group. Members in a group, such as a small group or Sunday school class, give as much as six times more than those attending worship services alone.
2. Multiple giving venues. Per member giving increases as churches offer more giving venues. I recommend all churches provide these four venues at a minimum: offertory giving in the worship services; online giving; mailed offering envelopes ...