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Going Beyond the Church Name

Church content and programs also may need trademark protection.

Not only should churches consider protecting their names with federally registered trademarks, they should also consider protecting their brands.

Churches create valuable brands when they develop unique products and services from their own initiatives. Churches may create a community outreach program that involves a food bank, ESL learning services, and legal aid services all under a unique brand, and advertise that unique brand to the local community. Churches also often develop their own curriculum or other Christian and educational products, such as books, CDs, DVDs, and curriculum materials that they sell on their online bookstores. Bigger churches may even identify their radio or television programs, conferences, or seminars with a particular brand. All of these brands may require trademarking.

The question is, when should a church invest in protecting a brand name with a federal trademark ...

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  • June 26, 2014

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