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Developing a Social Media Strategy

Seven ways to increase the effectiveness of your church's communication plan

Social media is here to stay, and some churches have done well as early adopters of Twitter, Facebook, and Instagram. But many churches are still either hesitant to use social media or are using it poorly and not seeing any positive results.

As the pervasiveness of social media grows, it would be unwise to continue to ignore your church’s social media strategy and presence. And like any other ministry in the church, social media needs planning (a strategy), people (someone in charge), and a purpose (measurable goals) to be effective. These seven keys will help your church engage both members and guests on social media.

1. Have a clearly designated point person. If no one is responsible the social media communications of your church, the chances of being effective are low. Someone—whether paid or volunteer—should be responsible to see that schedules are followed, content is ...

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Posted:
  • August 11, 2015

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