The Brand and Value of a Church

All of us understand that when you have something of value, you protect it. We may differ on defining value, such as whether it is based on a monetary or sentimental cost associated with the item, but the principle of making sure that an item of value is protected is one that most of us subscribe to. It has therefore become common that when someone shares a great idea, name, or logo for a business for that person to be counseled by lawyers and novices alike to get a trademark to protect their brilliant creation. People recognize that there is a value to someone’s new concept that warrants a measure of protection from those who may improperly use it or even abuse it.

Churches and items of value

Churches are not immune to a misuse of items of value.

Unfortunately, the name and therefore the brand of a church can be tarnished if not properly and duly protected. This can happen in many different ...