Rejection is no fun under any circumstance.

It can be especially disheartening for a church when a lender rejects its initial loan application for a capital construction project. But the first “no” does not necessarily doom your chances to finish the project. Your church can pursue another lender, adjust the project, improve its financial situation, or a combination of the three.

Lenders will refuse a church’s loan proposal in more subtle ways than an outright “no.” Instead, a lender might reduce the amount it is willing to offer. In other scenarios, the lender has more clear reasons for the rejection, and the unsuccessful church should ask for reasons why.

“Listen. As that lender is telling you no, they are really saying ‘not that way’ or ‘not now’ or ‘not that much.’ If you can hear them out, they will usually give you some clues about what to do next so that your future request might be approved,” says David Van Winkle, vice president of sales for the Evangelical Christian Credit Union.

After a refusal, shop other banks to compare interest rates, loan programs, and financial requirements. The refusal could also be a cue to explore other sources, such as your denomination, grants, and bonding programs. If the first effort involved a lender that isn’t familiar with churches, look for one that specializes in that market.

“Match up the loan you’re seeking with the type of loan that particular institution makes. That can’t be stressed enough,” says Frank Sommerville, an attorney and CPA who specializes in helping nonprofit organizations.

Adjusting the project after a rejection is another practical option, says Brian McAuliffe, executive pastor for Willow Creek Community Church.

“Rethink the plan, rescale the plan, get creative about timing. Hold off until you can raise the cash or the economic factors change,” he says.

The lender’s refusal can be a motivator to do the hard work needed to strengthen the weak spots in your church’s finances, too. Get a prescription for improvement from the prospective lender, follow it, and come back in a year to try again.

“The single most common prescription is slightly lower borrowing capacity and building size,” says Dan Mikes, executive vice president of Bank of the West’s church loan division. “Another common one, at least in the current environment, is to say, ‘You’re a little thin on cash.’ You should have one to three months of expenses held in operating reserve.”

The initial rejection can force your church to look harder at its ministry priorities. It can serve as a way to rally the congregation.

“You can tell the congregation that you believe in the project and feel God is on their side,” McAuliffe says. “Of course it still has to fit a reasonable financial model. You just cannot do a project and say God will provide. That would be fiscally irresponsible.”

When a deep recession arrived in 2008, churches operated in the most challenging financial climate since the Great Depression—an economic version of a classic biblical drought with money, credit, and confidence drying up.

Yet many church leaders still planned to expand facilities, despite the bleak outlook. A 2010 survey commissioned by Christianity Todayand the Cornerstone Knowledge Network, which showed that 45 percent of the 485 leaders who responded planned to build within the next 18 months.

Optimism alone only goes so far. In challenging economic times, success also comes from a combination of diamond-sharp vision and a grasp of all the financial possibilities.

When the economy is poor, it forces churches to envision only those facilities that are aligned with top ministry priorities. A church cannot simply add square footage to a project and expect buy-in. Donors want to know exactly where their funds are going—and why.

Jim Sheppard, chief executive officer of Generis, a church fundraising firm, advises his clients to concentrate on the “wow” (we really need to do this), the “now” (we need to do it as quickly as possible), and the project’s alignment with every other ministry of the church.

Contact a lender early and ask for a borrowing capacity analysis. There is no cost or obligation for this service, which can be turned around in a few days.

“It’s fairly common to have to scale the facility to the size of the church’s financial profile,” says Dan Mikes, executive vice president of Bank of the West’s church loan division. “I can’t tell you how many times I’ve walked through a building with a pastor and opened up a closet door to see a foot-tall pile of blueprints that they spent $10,000 on, only to find the building was out of their reach.”

The adjustment can also involve the “when.” Securing a large sum of money to finish a huge project all at once may not be the wisest move. One alternative is to complete the project one logical segment at a time.

“There are things that are vital and important and things that are nice. The vital should get done first. You can add in the other elements as you are financially able,” says Brian McAuliffe, executive pastor of Willow Creek Community Church in South Barrington, Illinois.

Lenders will want to see a clear picture of the financial health and history of the church to discover its realistic borrowing capacity.

“It’s a little unrealistic that someone will repay a loan that’s 10 times their annual income,” says Frank Sommerville, a Texas attorney and CPA who specializes in non-profit law. “What can you afford? Have you been saving? What sort of reserves do you have? It’s important to demonstrate money going into savings and your ability to ultimately repay.”

A lender will carefully examine your church’s revenue and attendance trends. The guiding principle, according to several industry sources, is “cash is king, but cash flow is emperor.” Does a church have a “historic cash flow” going back two to three years to indicate that it would be able to handle the loan payments? These figures will carry far more weight than promises and pledges to repay.

A church will need to demonstrate its payback capability with a strong loan-to-value ratio, which is calculated by dividing the amount of the loan by the value of the property loaned against. Lenders usually like to see a 75 percent ratio, says Bill Couchenour, CEO of Cogun Inc., which designs and builds churches.

A church needs to be realistic about the market value of its current property, Couchenour says.Mikes urges churches to be wary of counting on the sale of existing property to propel the payment of the new loan.

“You might think you’ve got an executed sale agreement but never know about that buyer’s lender, the contingencies in buyer’s financing commitment or other things that could go wrong,” Mikes says.

Lenders consider these other factors:

Lenders don’t like surprises. A professionally prepared and complete documentation package will help move the process forward. Taking this approach could make a difference in borderline cases.

Lenders look at the human side of the entire package the church presents. They want to know that church leaders are passionate and skilled and that the ministry vision is compelling enough to attract people. But those factors won’t tip the balance if the financial side doesn’t add up.

Church size may be a factor to the lender. A small church does not need a lot of money, but also has limited cash flow. The flipside is true of a big church: it has plenty of cash flow history but needs big money for its project. As with private business, some lenders specialize in small loans while others go for the “Fortune 500” churches.

Any potential lender should come under scrutiny by the church as well. The first question is whether the lender has programs aimed at the church market.

Review the history of the lender to find out how long it has been in existence. Examine its financials to ensure that it is strong, and that it possesses the assets to survive for the term of the loan. See if the bank has any history lending to churches or not-for-profits.

“If so, you know they will better understand your organization, its financial statement, cash flow, financial goals, and projections,” Van Winkle says.

Some institutions, such as Bank of the West, didn’t change their underwriting criteria during the 2008 recession. One reason, Mikes says, was that its church clients maintained their 0 percent delinquency rates. At the same time, loan approval rates declined.

“That’s because some churches are seeing some decline in revenue and cash flow. But we’re taking as many applications as we want with all the capital we could hope to have, wanting to make as many loans as we can possibly make,” Mikes says.

However, in some cases during the recession, churches defaulted on their loans, which forced lenders to foreclose. Banks responded by combining a willingness to lend with a more conservative approach, such as asking for a higher down payment, and a more careful examination of financial statements.

On the upside, interest rates were at a historically low rate. This situation, plus the possibility of future inflation, presented an opportunity for churches to seek a new loan or refinance an existing one.

Along with loans, raising money in difficult economic times requires a long look into other financing alternatives, such as capital campaigns, bonding, and pay-as-you-go projects.

Capital campaigns: Going to the congregation in a capital campaign appeals to the generosity of Christians, but it may conflict with the reality of a generally less prosperous donor pool.

A necessary opening move, Sheppard says, is an effective behind-the-scenes approach to high-quality donors. This campaign-before-the-campaign helps make your vision more airtight and gets the biggest players on board.

“Churches, for whatever reason, either don’t know how to do this or don’t want to do it. Maybe they’re scared about violating the admonition against favoritism in James. But [major donors] can give you input that nobody else can give you,” Sheppard says. “If they’re not going to buy into it, that’s a pretty good indication that the rest of your church won’t buy in, either.”

“The vision for the campaign must be extremely compelling,” says Willow Creek’s McAuliffe. “The end product of the campaign must be the right and only solution to the challenge a church may be facing. If there are less costly, short-term fixes, congregants will go to that solution and want to deal with the big fix at a more stable economic period.”

Bonding: Another approach involves going to the congregation and others and asking them to invest in bonds used to finance a project. Instead of one huge investor, the project has multiple stakeholders, each owning a small piece of the loan.

There are two primary bond types: (1) best effort underwriting, where the underwriter guarantees its best efforts but not that all bonds will be sold; and (2) guaranteed, where a firm underwriter purchases all the bonds and resells them to investors, guaranteeing a return to the church.

“Every church seeking to borrow more than $1 million should get a quote from a bond company to compare with commercial loan alternatives,” says Scott Rolfs, managing director of Ziegler Church and School Finance, a Milwaukee-based bonding firm. “Ultimately, the more choices that are available, the more likely the church will end up with something that best fits its ministry.”

Pay as you go: A church can be patient and take a pay-as-you-go approach, raising funds by a variety of methods short of borrowing. Here a church focuses on more than cash immediately available. Property, stock, vehicles, and other assets could be sold to raise funds. Family connections outside the church could be tapped. Short-term lines of credit could be strategically used and repaid by the end of the project.

“[This can be] very smart, especially if the church is debt averse,” McAuliffe says. “If you can break up the project that way and pay for it as you do each phase, that would be a great plan. The key is not signing a contract for more resources than you have on hand or will have on hand by the time you have to pay for that part of the long-term project.”

One downside of the pay-as-you-go approach is the possibility that a church may have to wait to fill a ministry gap best addressed by new facilities now. Another is that a congregation asked to undertake an extended capital campaign may experience “giving fatigue.” If giving stalls, then the church could end up approaching a lender and borrowing the amount needed to finish the project.

Whatever scenario your church selects, start early, especially if the objective is to build for cash. If borrowing, contact a lender when your balance sheet is strong, and not while you are in the middle of a project and cash flow slows to a trickle. Develop a margin between income and expenses. Create a building fund.

“I would like to get churches into that mindset of planning ahead for those kinds of things,” Couchenour says. “When it comes to a point where you know you can continue to expand ministry but need facilities to do that, it can be wise to borrow. The general rule is to borrow the least amount possible to be able to get the facilities you need to continue to expand ministry.”